Interestingly, Lego two years ago partnered with Minecraft to roll out digital versions of its toy products including its Star Wars series, The Dungeon and The Iron Golem. Lego Worlds will compete with Minecraft, a popular video game created by Swedish game designer Markus (Notch) Persson and published by Mojang, the firm he co-founded with two others.Here are six key takeaways from Robertson’s discussion: Wharton professor David Robertson, who is co-author of Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry, talked recently about Lego’s business strategy on the show on SiriusXM Channel 111 ( You can find the full podcast in the “Related Links” tab). It plans to launch Lego Worlds, a new video game, on February 21, 2017. Lego, the 84-year-old Danish toymaker behind these interlocking bricks, has been turning that innovative spirit inward to expand its business model and its offerings. They are sophisticated, high-tech and sure to inspire innovation. Let’s face it, Legos aren’t just for elementary kids anymore. Have you heard of the latest Lego rockstars? Arvind and Sanjay Seshan – better known around the world as The Seshan Brothers - provide programming lessons for Lego Mindstorms robots to more than 100,000 users in 160 countries through their website, . In November the teen brothers, who live in the Fox Chapel area of Pittsburgh, Pennsylvania, traveled to the World Robot Olympiad finals in Delhi, India, to demonstrate a Lego printer they invented, called PIX3L PLOTT3R.
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